In a ceremony held on June 19th, 2012 in Amman Jordan, X-cite by Alghanim Electronics was announced as the winner of the Facebook Interactive Award for the electronics category in the GCC region. The event was held by the Pan Arab Web Awards Academy where representatives from all the GCC and MENA region were nominated in various categories. Pan Arab Web Awards Academy is a non-profit organization that aims to inspire and reward creators for their skills so that they continue to improve. The Facebook application award is an exciting new initiative by Pan Arab that aims to develop an interactive community providing recognition to this e-sector in the most superlative way.
Elizabeth Linder from Facebook Europe, Africa and the Middle East was representing Facebook and distributed awards for the various categories. X-cite won this award for its interactivity with the audience, rich content, easy to navigate design and the number of likes on its facebook page Ali Maaz, Head of Product & Sales at www.xcite.com commented, “X-cite is honored to receive such a prestigious award that recognizes our efforts of using new innovative channels to reach out to our customers. We aim to lead and innovate all online mediums through our social media channels. I would also like to thank all our loyal fans who made winning this award possible.”
X-cite’s Facebook page has been considered to be one of the most active electronic retail pages on the internet, effectively communicating in both English and Arabic. The page was set up with an aim to connect and engage with fans in an ongoing conversation whilst building awareness of X-cite’s activities. X-cite’s facebook fan page has more than doubled in the last 6 months with customers taking a keen interest to stay updated with the latest news and happenings about the regions largest retailer.
With the effective use of social media, X-cite’s online portal www.xcite.com which is the region’s largest consumer electronics and home appliances retailer has been actively expanding its customer reach. This in turn has enabled www.xcite.com to communicate, engage and satisfy the diversified segments on these trendiest platforms. xcite.com’s strategic communication through social media keeps customers updated about the latest offers, promotions, new arrivals, discounts and also exclusive prizes through various competitions and activities.